This picture of several Doctor Pepper knockoffs is making the rounds of the web and is unattributed, although this particular version is pulled from BoingBoing.
Notably absent is Mr. Pibb although if you’ve tried the current version, Pibb Xtra, you know that leaving it out is an act of mercy because it is to Mr. Pibb what New Coke was to Coke, but only if New Coke had also been flavored with lemon, durian, and Borax.
New Coke was of course prompted by the devastating Cola Wars of the 1980’s, a conflict which had been brewing since the very early days when both Coca-Cola and Pepsi-Cola contained real cocaine and people were slipping on banana peels everywhere, prompting the very first anti-littering campaign and the slogan “Keep America Beautiful”, followed by the very first anti-loitering campaign and the slogan “Keep America Beautiful–Stay At Home”, but that’s another story.
Too often overlooked are some of the other great soft drink conflicts of the 20th Century, so here they are.
Lest we forget.
Pepsi Challenge 1975-1984
The Great Bare Knuckle Root Beer Brawl Of ’29
The Tang Altercation 1969-1973
The Nehi Conflict 1950-1954
The Great Fresca Fracas 1991
The Ascent Of Mountain Dew 1953
The Moxie Square-Off 1949-1951
Sun Drop v. RC Cola (Supreme Court Case, 1954)
The Shasta-Fanta Scrimmage 1984-1985
The Cheerwine And Big Red Ruckus (limited to Shakey’s Pizza parlors in the Midwest) 1973-1982
The Sarsaparilla Shoot-Out of Aught Seven
The Donnybrook of Shloer 1916-ongoing