Ho ho ho!

December 19, 1996

You didn’t think you’d get away that easily, did you? Well, I thought you’d get away that easily, but then I remembered one last gift–I hope you don’t mind that it isn’t wrapped.

December 23rd, the day REAL MEN start shopping

Real Men don’t start shopping until December 23rd. Real Men do this because Real Men don’t trudge like wool-swaddled lemmings from store to store. Real Men see it and they buy, full price. None of that sissy sale stuff.

Real Men also enjoy the challenge of rack-to-rack combat. Real Men will compete for parking spaces with the feistiest of blue-haired women in the biggest of cars. Real Men will not hesitate to remind retail elves with the vacant eyes of stone-cold killers that the customer is always right.

How can you tell Real Men from all those testosterone-deficient John Wayne wannabes out to just pick up a few last things? Listen and listen tight pilgrim.

  1. Real Men never work from lists. They go on instinct.

  2. Real Men don’t get all anal about stuff like style, color and size.

  3. Real Men don’t hesitate to ask strange women what size they are.

  4. Real Men have great difficulty deciding between the appliance and the necklace.

  5. Real Men find nothing wrong with merchandise that has been handled more than Madonna.

  6. Real Men see no reason for removing price tags or saving receipts.

  7. Real Men can locate a neat gift while the attendant is filling the tank.

  8. Real Men sincerely believe the frilly number from Victoria’s Secret is a present for their wives, and not for them.

  9. Real Men wrap their gifts with duct tape.

  10. Real Men have no problem giving loved ones cash.

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