Normally misspelling irks me but for some reason I like Syko. I’ve seen Syko’s tag around a few places, but I especially like this one because the dark design on the bright red is very striking. And I like the name “Syko” because it feels like this is someone reclaiming “psycho”, a term that used to be extremely derogatory. There’s still some stigma attached to mental illness but I think—and hope—we live in a culture that’s getting over it. And the stigma isn’t nearly as great as it once was. If you’ve read A Separate Peace by John Knowles think about how ‘Leper’ Lepellier is regarded when he’s kicked out of the army for being “psycho”. It’s a terrible insult and he’s treated very differently because of it.
Or there’s that famous film psycho. All I have to do is say Norman Bates and I bet you hear those squealing violins that suggest someone who’s dangerously unstable.
It’s hard to imagine how anyone could stay sane through the horrors of war but being declared “psycho” could affect a person’s ability to get a job, have a place to live, and how they were treated generally. It was at one time a label with such dark and profound power that only a brave few were crazy enough to take it on, to wear it with pride. And I think we’ve benefited from the example they set.