My wife and I were driving through my old neighborhood recently and as we went by a strip mall she said, “Oh, the upside down sign is still there.”
I’m not sure when exactly the upside down sign was first installed. I remember seeing it a lot, though, because I lived nearby and we passed it regularly. I’m pretty sure I was in my early teens. Maybe I was even younger. It was there when there was a miniature golf course behind that strip mall—a miniature golf course where my friends and I spent a lot of summer Saturdays before it finally shut down. It was there when there was an arcade in that strip mall where my friends and I played a lot of video games, and when there was still a Radio Shack there. It was there when there was a small market that, for reasons no one ever understood, carried a lot of different imported beers from around the world—and this was in the ‘80’s, long before the craft beer craze. Also long before I started drinking beer. I only know about the market that carried a lot of imported beers because I’d go in there sometimes to buy a candy bar and I’d see this unusual stuff called “Guinness” in the refrigerator case, and I’d always think, well, if it’s beer it must not be that different from the Michelob my father drinks, and it would be several years before I’d discover Guinness resembles Michelob about as much as, well, a miniature golf course resembles a Radio Shack, but that’s another story.
The first few years it was there, every time my friends and I passed it, I’d say, “What’s wrong with them? Why don’t they fix that sign?” And my friend John would say, “Well, maybe it’s working for them. It’s getting attention.”
He was right too. The sign must be working. It’s still there, and the business it advertises is still there. In fact it’s the only thing that hasn’t changed. Well, there’s probably at least one place nearby where you can still get Guinness.