So a pizza place sent out a flier in the mail with coupons and a message that said “Stop in for a sweet treat with your sweetie” and a picture of a molten chocolate cake and next to that a cappuccino with a naked man in the foam. And let me just back up and say that I’ve checked their online menu thoroughly and can’t find molten chocolate cake, or any desserts, on there, and I looked really hard, which is also what their cappuccino is doing.
Now about the naked man in the cappuccino…which apparently was an honest mistake, the sort of thing that happens when someone who puts together small business advertising doesn’t take an original picture of their own food and instead grabs something from the internet that looks okay and just stick it in there.
I know the pizza place is really embarrassed and sorry about what they did, although, as Oscar Wilde said, “The only thing worse than being talked about is not being talked about,” and most people outside of the area probably never would have heard of Chiaro’s Pizza before this and now they’ve inspired a million “I like my coffee like I like my men” jokes, but, seriously, this should be a warning to not just pull a random image and run with it. If they serve cappuccino—and I looked really hard for that too and couldn’t find it on the menu—surely someone could whip out their phone and take a pretty good picture. Good enough for a flier that’s going out in the mail and that would have been destined for a lot of recycle bins, although, admittedly, now they’ve made the fliers into collectors’ items.
And, seriously, I always like getting a cappuccino or espresso that has a design in the foam. There is a machine, the Ripple Maker, can take any image and create Instagram-worthy foam art, but that personal, human, individual touch is so much better, and now I’m going to be looking a lot more closely at every coffee I get because the pizza place reminded me of the joke about the psychiatrist who shows a patient a picture of a house and says, “What do you think of when you see this?” The patient says, “Sex.” The psychiatrist shows him a picture of a car and says, “And this?” The patient says, “Sex.” The psychiatrist shows him a picture of a tree. The patient says, “Sex.” The psychiatrist says, “Obviously you’re obsessed with sex.” And the patient says, “Well you’re the one with all the dirty pictures.”
And you can see the original flier in all its glory here.