It’s Enough To Give You A Headache.

Our migraine medication is safe and non-addictive.  It’s also so effective it can prevent or treat a migraine if taken up to an hour after your first symptoms, which is at least how long it will take you to open the package.

For your convenience each pill is in its own blister pack. The term “blister pack”, by the way, doesn’t refer to the way each pill is enclosed in a miniature package. It was conceived by our testing department after they decided calling it a “slip under your fingernails and cause excruciating pain pack” or “slice your arm open when the knife that’s the only thing sharp enough to pierce it slips pack” would be too long for the standard design manual.

Because we know one of the symptoms of migraines is sensitivity to light we’ve purposely coated the entire raised side of the blister pack with a highly reflective metal foil. This will make the package easy to find at three a.m when you realize that half glass of red wine you had at dinner was a mistake. You were sure would be okay, of course, because it’s been six months and you had a really rough week, but you’ve now got the warning signs of increasing pressure behind your eyeballs and zigzags across your field of vision which look sort of like reflected light.

This will also allow you to see each individual pill pocket without, of course, being able to see the pills themselves which, we’ve only just realized, makes it hard to know exactly where the pills are. To determine the location of the pills just shake the packet.

Since another symptom of migraines is vision problems which can mean hallucinations, difficulty focusing, or partial or even total blindness we really should have stopped to think before we printed the instructions for removing the pills in tiny print on each individual packet on the opposite side which is made of white cardboard reinforced with plastic. For convenience we’ll reprint the instructions here: Apply gentle pressure to force the pill out of the packaging.

We realize that “gentle pressure” is a relative term and that between the foil that can only be cut with heavy-duty shears and the reinforced cardboard is so tough your efforts to get the pill out of the packaging will probably grind it to a powder. We do not recommend trying to take the medication in powder form. For one thing you probably won’t be able to get enough of it into your mouth to make an effective dose. For another this medication is extremely bitter which will trigger or worsen the nausea which, we’ve just remembered, is another symptom of migraines.

Sometimes the pill will pop out of the packaging with the application of pressure but will snap in half. If this happens don’t worry, unless the half that pops out skitters across the floor and is picked up by your pet or toddler. Should they ingest even a partial pill we recommend you call your local poison control center immediately and also induce them to vomit. This shouldn’t be difficult since you’ll already be vomiting yourself because you’ve got a migraine. But feel free to take the other half of the pill once you’ve managed to peel away enough of the foil/cardboard.

You may be wondering why we chose to package the migraine medication in this way and it’s because we’re all about safety. Also someone in the design department was up late one night and stumbled on the Wikipedia page for the Chicago Tylenol murders and got kind of freaked out.

It might also be that the average migraine sufferer only experiences an average of two to four attacks per month. Any more than that and you’d want to take something stronger, like one of our high level pain medications which, we admit, have been shown to be highly addictive and have even led to overdoses, but which, because we care, are conveniently packaged in the traditional amber plastic bottle with a newly redesigned easy-to-open screw-top lid.

Do not take this medication if you are allergic to it or if you are unable to open the package.

Rejected by McSweeney’s.

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3 Comments

  1. mydangblog

    I’ve had the same experience with that Advil nighttime stuff that’s supposed to help you sleep. By the time you get the damn pill out of the package, you’re so wide awake that no pill on earth will help. I can’t believe this was rejected by McSweeney’s. I guess they don’t know excellent prose and humour when they see it!

    Reply
    1. Christopher Waldrop (Post author)

      I didn’t realize Advil was just as bad but somehow it doesn’t surprise me. I just don’t understand why the designers think it’s a good idea to make packaging that’s difficult to open when fast treatment is needed. As for McSweeney’s the editor was really nice and said “I can relate to this”. I guess they just didn’t feel it had broad enough appeal, and I’m okay with that.

      Reply
  2. ANN J KOPLOW

    Your blog is highly addictive, Chris, and very safe.

    Reply

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