Let’s get the obvious part out of the way first: that isn’t good advertising or bad advertising. It’s absolutely brilliant advertising from Punch & Judy’s Ice Cream Parlor, a chain that was found around the western United States in the 1940s and ’50s.. A friend sent me that because he knew I’d find it funny, but the surprise for both of us—the metaphorical cherry on top—was that it brought back my early love of Daniel Pinkwater’s books and gave me some insight into his inspiration for a funny detail in his book The Magic Moscow.
I first learned about Pinkwater from the show Cover To Cover in which host John Robbins would talk about a book and also draw scenes from it. I loved that show and tried to find and read every book that was featured. And Robbins raved about Daniel Pinkwater when he talked about Lizard Music. So of course I got it from the library and tried to read it, but didn’t make it past the first couple of chapters. I still wanted to like Pinkwater so I tried The Hoboken Chicken Emergency next and didn’t make it past a few pages. I was baffled by how weird they were even though I was pretty weird myself. Up until then almost every book I’d been given to read had some message, or, if it was meant to be funny, it spelled out that it was a funny book. Pinkwater’s humor is best described as deadpan surrealism.
Then I got The Magic Moscow for Christmas and, after stopping and starting over half a dozen times, I finally got through it and had a breakthrough. I reread it then went back and tore through Lizard Music and The Hoboken Chicken Emergency and Fat Men From Space and every other Pinkwater book I could find.
The Magic Moscow is about a guy named Steve who takes over an ice cream parlor and adds health food to the menu, which he then brings together in one dish:
The Moron’s Delight is one of Steve’s specialties. It has six flavors of ice cream – two scoops of each – a banana, a carrot, three kinds of syrup, whole roasted peanuts, a slice of Swiss cheese, a radish, yogurt, wheat germ, and a kosher pickle. It is served in a shoebox lined with plastic wrap. Steve considers it a health-food dessert.
I stumbled over that at first. Why was it a “moron’s delight”? And Steve, who’s a bit weird, really considers it a special treat, even serving one to his hero, a retired TV detective, and making another for the detective’s dog, an Alaskan Malamute. But then, as with all things Pinkwater, I finally realized it was just funny and to go with it, never knowing, never needing to know, really, that there was a real world inspiration.
And there was a valuable lesson in all those Pinkwater books I read: be yourself even if–no, especially if–you’re weird.
Anyway it’s a Fourth of July weekend and I think I’ll celebrate with some ice cream. Maybe I’ll make a Moron’s Delight.