Author Archive: Christopher Waldrop

Phish Or Cut Bait.

replyDear E-mail sender,

Thank you for what I think is a quick reply. It’s hard to tell because you didn’t include my original message in your reply. You also seem to have replied from a different address than the one I contacted. This made searching my Sent folder useless. Your terse response was also admirable in its ability to straddle the vague and specific: “Yes, they are available. Please confirm and I’ll send you an invoice.” I know exactly what that means. The problem is it could apply to about a dozen different emails I’ve sent in the past month, most of which, as far as I can tell, haven’t been answered yet. You really seem to have thought of everything. If I wanted to spread paralyzing confusion around the world I’d certainly follow your example.

I didn’t even know not including the original message in an email reply was an option anymore. If I outlookwanted to turn it off I’m not sure how I’d do it. It seems like including a copy of the message you’re replying to is such standard email etiquette that I can’t remember the last time I got a reply that didn’t include my message. It wasn’t the default back when I first started using email, but that was a time when everybody was still getting used to it and most people thought they’d be using their AOL address forever. It was a time when email was so new and so strange to some that I sent an email to a company that had just gotten it, and they printed it, typed their reply at the bottom, put it a stamped envelope, and mailed it to me. They didn’t quite grasp the concept of the “Reply” button, but at least they were nice enough to include my original message with their reply so I knew what they were talking about. And then we moved into the time when people would send ridiculously long emails which would prompt ridiculously long replies with the occasional <snip> but mostly consisting of the original message broken up into parts with each section replied to separately. And every line of the original message would have a > next to it, which always kind of bugged me. In math class > meant “less than”, and I didn’t like the idea that someone else’s message was less than mine, but that’s another story.

How do I even know this is a legitimate reply? Yes, it does sound like a reply to something I sent, but baitthe more I think about it the more this sounds like it might be some kind of phishing technique. And I don’t mean the ‘90’s band, which seems to have gone the way of printing emails. Why is it called “phishing” and not “fishing”? The idea is to hook a sucker, right? When I got my first computer I knew there were people called “phone phreaks”. The “ph-“ there made sense because it was visually as well as aurally alliterative. All I really knew about phone phreaks was they had ways of getting out of paying for long distance calls. This was a time when “long distance” meant the next county over, and the rates were pretty high, two things which seem to have gone the way of AOL addresses. Not paying for long distance never interested me, because there wasn’t anyone that far away I wanted to talk to. If I’d had that power I would have been too tempted to do weird things with it. Somewhere in Utah a phone would ring. A woman would pick it up. We didn’t have caller ID back in those days so she wouldn’t know it was me, and I wouldn’t bother with introductions because she wouldn’t know who I was anyway. “Hi,” I’d say. “I’m doing a report on your state for school. So can you see the Great Salt Lake from your house?” stamp

Words Fail Me. (Part 2)

Sleeping late for me means staying in bed until around 8:00am, unlike when I was younger when it usually meant getting up around the crack of noon. And that’s okay, especially on Sundays, because 9:00am is when my local NPR affiliate broadcasts Says You!

If you’ve never heard it Says You! is a word game where two teams of three panelists have to “define and divine” various words or phrases and work out other wordy puzzles. They also face off against each other in the bluffing rounds, where one team gives two fake and one real definitions for an obscure word and the other team has to guess the right one.

My favorite moment from the show was when one of the bluffing round words was “bream”. I was yelling at my radio “IT’S A FISH! HOW CAN YOU NOT KNOW THAT?”bream1

At the center of it all was the host Richard Sher. Sometimes it’s startling to see someone you’ve only heard on the radio. You have an image that goes with the voice, but which turns out to be very different in reality. Sher, for me, was not one of those cases. He looked exactly like he sounded. He sounded like that favorite uncle who’s easy smile and kind eyes hide an eccentric sense of humor. He died February 9th, 2015 after a fight with colon cancer and leptomeningitis. The show will go on, but I’ll miss that voice.

Regular listeners know he ended most shows by saying it was best “when we get your comments, when we get your suggestions, but most of all when you show up.”

richardsherHail and farewell Mr. Sher. Thank you for showing up.

Words Fail Me.

mccoyspockMcCoy: C’mon, Spock, it’s me, McCoy. You really have gone where no man’s gone before. Can’t you tell me what it felt like?

Spock: It would be impossible to discuss the subject without a common frame-of-reference.

McCoy: You’re joking!

Spock: A joke…is a story with a humorous climax.

McCoy: You mean I have to die to discuss your insights on death?

Star Trek IV: The Voyage Home

It feels redundant to add my voice to the chorus of those mourning the loss of Leonard Nimoy, but then I remembered a story he told, and I realized that it’s because it’s a chorus that my voice is needed.

A friend and I were talking about the big things—life and death. I brought up that scene from Star Trek IV, which isn’t unusual. It would be odd if I didn’t bring Star Trek into a conversation at least once a week. We agreed that Spock was right: there are certain experiences, particularly those involving life and death, that can’t be shared except among those who have experienced them. Even then words sometimes fail us. There are some things that can’t be conveyed. Since the conversation was getting kind of heavy I threw in a joke. “Know how to get your ass kicked at a science fiction convention? Refer to Leonard Nimoy as ‘that guy who directed Three Men & A Baby’.”

An hour later I heard the news. Leonard Nimoy was no longer with us. The story I thought of is one he told in both I Am Not Spock, published in 1975, and I Am Spock, published in 1995. It was something that happened to him while Star Trek was still on. Here’s the earlier version:

On one trip to Salt Lake City, I was met at the airport and driven to a local motel. I had been preregistered and was taken directly to my room. As I turned the key in the door, the phone in the room was rining. I walked in and answered. A young female voice said, “Is this Mr. Nimoy?” I said, “Yes, it is.” “Mr. Nimoy, I’m one of your biggest fans. I live in Denver and I just wanted to say hello and tell you how much I enjoy you on Star Trek.” I was startled, and I asked, “How did you find me?” She said, “I heard you were going to be in Salt Lake City, and I called all the hotels and motels until I got the right one.” I thanked her for calling, and explained that I had to get off the phone since I was due to make an appearance in five minutes. I hung up, changed clothes quickly, and within five minutes was headed for the door. The phone rang again. I went back, picked it up, and heard: “Mr. Nimoy, my name is Patricia. I’m in Chicago, and I just wanted to say hello.” I asked: “How did you find me?” The answer was very simple, “Mary in Denver called me. . .

He would tell the story a third time for inclusion in William Shatner’s Get A Life. That time he sounded exasperated, but I prefer to think it really made him happy. Star Trek’s stars and its fans formed a chorus, and the man who told us to live long and prosper was clearly pleased to have been part of something that brought so many people together.

Hail and farewell Mr. Nimoy.

It’s Really Nothing.

It’s probably nothing.medicine

A year ago I could say that. A year ago if I’d discovered a small lump in my armpit I would have thought it’s probably nothing and forgotten about it. I’ve had lumps before. They went away. I’m pretty sure they were nothing. The body is a quirky machine. Sometimes little things go wrong, get discombobulated, then fix themselves. Besides I never get sick. Or at least that’s what I used to be able to say. Now I find a small lump in my armpit and it doesn’t matter how small it is. My mind immediately starts flashing red neon signs that say LUMP! ARMPIT! LYMPH NODES! CANCER!!! My wife was there to reassure me it was a skin tag, a little bit of flesh that got lost on its way to replace an old layer of epidermis. Or maybe it’s just a small collection of cells that said, “Let’s get wacky!” This is benign. It’s like the cells having a little too much to drink at aparty and ending up on the roof screaming “I can see the Islets of Langerhans from here!” Cancer, on the other hand, is when cells have a psychotic break and decide they’re going to climb into the aorta with enough weaponry to arm the entire pancreatic military and take out everyone they can, but that’s another story. The skin tag is annoying even though it’s small, so small, in fact, that I only notice it in the shower when I’m washing my armpits. It’s so small you wouldn’t notice it if I waved to you while wearing a tank top, and not just because I’ll never wear a tank top. microscope On the one hand I’m relieved. On the other hand I’m annoyed that something this minor would choose now to pop up. I would be a lot less happy if it were something major, but really I just want to call a truce with my physiology. I want a break. It hasn’t yet been a full year since I was first diagnosed with cancer. It hasn’t even been a year since the leg pain that was the first sign started. And it hasn’t even been three months since my last major surgery, which I sincerely hope really will be my last major surgery. It’s just too soon. I know cells have to burn off some steam once in a while, but, as their supervisor, I’m not inclined to grant even a short vacation right now. If some of them want to get drunk and go crazy right now they need to go find another body to live in. I’ll never be aslaid back as I once was, but in a year or so I’ll be a little more relaxed. Things are just still a little tender at the moment, and my body, of all things, should understand that. You’ve got a pot of spaghetti boiling over on the stove so it looks like an octopus trying to escape. The sauce is smoking, and you’re pretty sure it’s burned to the bottom of the pan, and it’s thrown little red flecks all over your white shirt so you now look like you’ve stabbed someone in the jugular, and you’re kicking yourself for not putting on an apron because tomato sauce is magnetically attracted to white fabric. The mail you casually threw on the hall table just slid off and catalogs skidded everywhere, the refrigerator is running, and the dog, who’s been barking nonstop for the past hour, is now peeing on your shoes. And he’s giving you that look that says, “I TOLD you I needed to go out!” It's like this, but worse. In a sudden frenzy you get the spaghetti and the sauce off the heat, put the dog outside, wipe up the floor, catch the runaway refrigerator, and pick up the mail. Your heart is racing, you’re breathing heavily, and your pulse is pounding in your ears. Then the phone rings. Still frazzled you answer with “WHAT DO YOU  WANT? WHO IS THIS? ANSWER ME BEFORE I RIP YOUR KIDNEYS OUT THROUGH YOUR NOSTRILS!” And your mother-in-law who called just to ask how you were doing is barely able to break through her catatonic shock and say, “Nothing!” It was a similar feeling that had me yelling at my armpits in the shower. I can’t see into the future, but I know that, in spite of my generally positive prognosis, there’s a chance my cancer will come back. The doctors may have used the word “cured”, but it’s never something that really goes away. My body could turn on me at any time. I just hope that if it does it’ll be in five years or ten. With enough breathing room I hope I’ll be able to respond calmly and rationally instead of having a total, even if temporary, meltdown that left me lying naked on the bathroom floor wondering if it’s time to cash in my retirement account and start the farewell tour. It was just a little too much too soon. Yes, there is a part of me that wishes that instead of a skin tag it was really cancer, not cured but steaming right ahead, and that I just yelled it into submission. A feeling of lost control is part of the life-threatening illness package. I want to feel like I’m back in charge and that this time around I didn’t need no stinkin’ chemo. This time, I want to believe, I showed that cancer who’s really boss around here, but realistically I know it was really nothing. surgery

You Can’t Always Get What You Want

February 20, 2015

It was snowing. I was in fifth grade, and my teacher, Mrs. Turner, quickly gave up on trying to teach us anything. There’s no point in saying anything to a bunch of ten and eleven year olds when our heads are being drawn, as if by magnetic force, to the window. The large white flakes drifting down turned us into a bunch of flakes. She sent one kid to the supply room to get the TV on the large rolling stand. She then picked another lucky kid to put on his coat and hat and go out with a ruler to measure the depth of the snow. She’d do this at half-hour intervals until our buses were called or our parents came. Until then she plugged in the TV and turned it on PBS. The only thing that could draw our attention away from the windows was supposedly educational animation.

On the screen a badly animated boy, distinguished as such by his overalls and short hair, looked straight at us and said, “I need a new videogame.” That sounded pretty good to me. I would have liked a new videogame too, especially an Atari system like my friend David. I also would have been happy even with an old one. At that point there wasn’t a big gap between the latest Atari system and the older ones that just had Pong. “No,” a badly animated girl, distinguished by her blond pigtails and pink dress, also looking straight at us corrected him. “You want a new videogame. You need new shoes. Some things you want, and some things you need. A new videogame is something you want. New shoes are something you need.”

So. I sat corrected. I didn’t need a videogame, new or old. I could live without one. Did I need new shoes? The ones I had were nicely broken in. That was always a problem. I would always get new shoes even while the old ones were perfectly comfortable. Part of the sole of my right sneaker was coming off, and the shoelaces had broken and been knotted back together a couple of times, and there was a big gouge down the outside of my left sneaker, and they’d both started to get a bit pungent from the time I underestimated the depth of a puddle I was walking through, but they were comfortable and mostly getting the job done of protecting my feet from the elements. I might want new shoes-although I didn’t at the time-but I couldn’t honestly say I needed them. Then I started thinking about what sort of shoes I would need. Did I really need sneakers, or did I just want them? I wasn’t sure I needed anything more than the most basic form of foot protection. I could probably get by with shooting a couple of squirrels with my BB gun, skinning them, and making a pair of moccasins. That was a little beyond my skill level at the time. I hadn’t even tried shooting a squirrel, and I suspected they’d be harder to hit than the targets I nailed to trees. I also didn’t know where to begin with cleaning and skinning a squirrel to turn it into leather. I’d probably be better off settling for some tree bark strapped to my feet with vines. I wasn’t even sure I needed that much, though. If I walked around barefoot long enough my feet would toughen up, like a Hobbit’s. I’d be at an increased risk of tetanus and hookworms, but I couldn’t decide whether I needed to be free of tetanus and hookworms or whether it was just something I wanted.

 

Having left the station at full steam this train of thought quickly steamed into clothes. As long as I was inside and things were nice and warm I wasn’t sure I, or, for that matter, anyone else really needed clothes. I wasn’t comfortable going bare-chested, but I wasn’t sure whether that discomfort was a want or a need. Then there was a whistle stop at buildings. They protected us from the elements, but did we need to protection, or did we just want it? Some people a few eons ago got the bright idea to leave equatorial Africa, where things were nice and warm and decided they wanted to go north. Was their journey really necessary?

 

On the surface the show seemed like it was teaching a simple lesson about the difference between wants and needs, but it was really reminding me of something I’d already learned, or had intuitively grasped. There are no simple lessons. Everything’s a lot more complicated than grownups wanted to let on. The people that make videogames need a job just as much as the people who make shoes, and they both contribute to the economy. Prioritizing one over the other threatens both. Even if we can agree on what the basic necessities are civilization doesn’t exist just to give us food, shelter, and clothes. It was the beginning of my understanding that money, however useful it is, is ultimately a fictional construct, abstract tokens of exchange that represent relative values. That got me wondering about the ulterior motives of the show’s producers. Maybe they didn’t want to teach us that we wanted videogames but needed shoes. Maybe they wanted to sow distrust and suspicion of commerce and market forces with the intent of eventually bringing down the entire world economy. Their plan may have been to return humanity to an idyllic hunter-gatherer existence. Or maybe it was to weaken humanity as a whole, making us an easily manipulated unwashed mass full of tetanus and hookworms. Maybe they were communists. Maybe they were anarchists. Maybe they were anarcho-syndicalists intent on exposing the violence inherent in the system. And they were working fertile ground. We were a bunch of ten and eleven year olds. We knew about repression. I personally felt the sting tyranny when I was denied a new videogame.

Try The Caviar Cluster

February 13, 2015

Wexler Candy Company
Valentine’s Day Deluxe Assortment Focus Group Testing
Session CRM-114

Sample 1
Participant response:
Part.2: Oh, I’ve had these before. These are really good.
Part.5: What the classic caramel lacks is a crunch factor to punch it up a bit and make it stand out a bit more.
Part.3: I like it, but it sticks to my teeth too much.

Conclusions: Mixed responses, but overall positive. Recommend continuing to include the classic Maryland caramel in this year’s selection.

Sample 2
Participant response:
Part.7: I love the little sprinkles on the dark chocolate. I just wish they wouldn’t fall off.
Part.2: The round ones are soft on the inside, right? I like those. Sometimes those caramel things are hard to chew. I’ve had fillings come out. Really I have.
Part.3: I feel funny.
Part.1: I like the texture of the inside. Fluffy. Cool, it’s pink! What are these little spots? This is really good.

Conclusions: Overall responses were positive except for Part.3. Emergency services got him to the hospital in time and legal affairs is arranging a settlement. Other participants liked this enough I think it’s worth keeping.

Questions: Do we want to risk including the Dragonfruit whip after what happened? What are the odds? Check with the FDA, see if we need to update warning to "Contains nuts, peanuts, and dragonfruit". We don’t want a repeat of the mocha chewing tobacco debacle.

Sample 3
Participant response:
Part.6: I’m, uh, I’m not a real big fan of nuts, you know? I mean I’m not allergic or anything. Not like that other guy. Hey, does he still get paid?
Part.5: Did you consider white chocolate? That would be a subtler flavor playing off the saltiness of the cashews, really bringing it out.
Part.4: Hey, you know what you should call this? "Cashews Clay"! Har!

Conclusions: Overall positive response. Add the cashew cluster.
Questions: Forward "Cashews Clay" idea to marketing. Possible boxing tie-in?

Sample 4
Participant response:
Part.1: I’m sorry, I don’t care for this. It’s not very sweet.
Part.7: Yeah, if this were the first thing I pulled out of the box it’d be a real turnoff.
Part.5: Maybe it’s us. We might be better off with a sugar-free sherbet or ice as a palate cleanser instead of just bottled water.

Conclusions: Withdraw Bordeaux truffle.
Questions: Put it in the carb-free collection?

Sample 5
Part.1: What is this? I’m afraid to put it in my mouth.
Part.2: (spitting out sample): It tastes like moldy wet onions and smells like raw sewage.
Part.4: Is this a, what do you call it, a control? I just call it nasty.
Part.5: Is this something avant garde?
Part.6: I like the taste, it’s kinda sweet, and custardy, but I don’t know if I can get past the smell.
Part.7: This greenish color is almost as big a turnoff as the smell. Are we supposed to eat it or thin paint with it?

Conclusions: Discontinue durian fruit cordial immediately.

Sample 6
Part.1: This is different. Kind of salty. Is it peanut butter?
Part.7: Yeah, I think it’s peanut butter, but there’s something different about it.
Part.5: It has more umami than you’d expect from a traditional peanut butter, and a spiciness that plays well off the chocolate. The texture is unusual, with a kind of melting quality that’s very nice.

Conclusions: The gravy cream is a success.
Questions: Participant 5 watches too many cooking shows. Guys, can we screen for this sort of thing?

Final conclusions: Implement changes immediately. Have marketing prepare a press release.

Prep the next focus group. This afternoon we’ll have them testing the new line of chocolate-covered sushi.